My Process

While there is no one solid solution for creating digital products, over the years, I have developed a process that, for me, efficiently addresses all the necessary components for creating digital experiences that effectively meet the users' needs. I view these deliverables as tools in a toolbox, understanding that not all are needed for every project. My approach is to identify a unifying UX principle and tailor the deliverables to support the justification of the product's features and functions, thereby ensuring a cohesive and impactful user experience.

  • Design Thinking

    User Research

    Ethnographic research

    Interviews

    Diary Studies

    Information Architecture

    Affinity Diagrams

    Personas

    Wireframe

    Prototyping

    Interaction Design

    A/B Testing

    Usability Testing

    Content Analysis

    Mobile User Experience